Join the shows adding the Staging Change graphics to their flyers!
So, you want your show to be more environmentally sustainable, but you also need to put bums on seats… This can be a tricky situation, especially if you’re trying to make your show stand out from the crowd. At festivals such as the Edinburgh Fringe, flyering has become not only a popular marketing technique, but a tradition, making it seem almost impossible to avoid the practice.
This year at the Edinburgh Fringe, we’re encouraging people to join our Recycle Me and Take A Photo campaign. Add our graphics to your paper marketing and prompt people to take a photo of your flyers and posters. If they do take a flyer, ask them to recycle it. Post an image of your flyers on social media with the hashtags '#StagingChange and #SustainableFringe' and we'll make sure to share!
If you’re a Fringe-goer, you can also get involved by taking photos of any flyers you’re offered. Why not post them on social media to spread the word about shows you like.
Read our top tips to find out how flyering more sustainably can help you reduce your impact, as well as spread the word about your show!